How to Setup a WPForms Mailchimp Connection

How to Setup a WPForms Mailchimp Connection

WPForms is a very popular drag and drop form builder plugin for WordPress. You can use WPForms to build contact forms, payment acceptance solutions, surveys, event registrations, newsletter signups, and much more. Today we’re going to focus on newsletter signup forms and how to connect them to Mailchimp. Mailchimp is, of course, one of the most popular email marketing solutions out there. Being able to combine one of the best form plugins to their service is a great way to improve your WordPress website. Here are the three best ways to create a WPForms Mailchimp connection to share data between your forms and email marketing software.

Create a WPForms Mailchimp Integration with Zapier

Zapier has become one of the most popular online services for businesses. You can use Zapier to pass data back and forth between an unbelievable number of software products. Thankfully, WPForms and Mailchimp connections are possible with Zapier. You can do all sorts of fun stuff with Zapier to pass information from WPForms to Mailchimp. There most popular “zap” simply adds anyone who submits a WPForm to a Mailchimp subscriber list. Of course, you can do other things as well. You can check out the entire list of triggers and actions at Zapier’s site.

Can You Make a WPForms to Mailchimp Integration with is similar to Zapier in that it lets you connect software applications together. The big difference between the two services is the price and the number of integration. Unfortunately, that limited amount of integrations means there is no solution for a WPForms Mailchimp connection at the time of this post. Anyone unhappy with Zapier and looking for a change will want to keep track of You can visit their WPForms and Mailchimp page for updates on when the integration will finally be available to use.

Create a WPForms Mailchimp Integration with the Official Add-on

Of course, WPForms have built their own integration with Mailchimp in the form of an official addon. Unfortunately, this addon is only available to WPForms customers with a Plus level license or above. You can learn more about WPForms licenses and pricing from their officiate site. As a word of warning, WPForms is notorious for offering limited-time discounts and sales so often that they aren’t really sales as at all. At the time of this writing, a Plus license should run about $99/year.

Once you have a Plus license, getting the add-on for Mailchimp installed is pretty easy. From the WordPress admin menu, find the “Addons” option under WPForms. You’ll find the Mailchimp addon after a quick search. Once the addon is installed, you’ll need to supply it with your Mailchimp API key. With that done, you can now begin to connect your WPForms to your Mailchimp account.

Features of the WPForms Mailchimp Addon

WPForms, powered by the Mailchimp addon, will let you perform actions to your newsletter account whenever a form is submitted. You can use any of the following actions:

  • Subscribe a form submission’s contact informtaion to a Mailchimp audience.
  • Unsubscribe a form submission’s contact information from a Mailchimp audience.
  • Archive an existing contact in a Mailchimp audience based on their WPForm submission’s information.
  • Delete an existing contact in a Mailchimp audience based on their WPForm submission’s information.
  • Record events for a specific contact in a Mailchimp after a WPForm submission.

You can also use the WPForms Mailchimp addon to add and manage tags to your account based on the actions above. In addition, you can mark subscribers as VIPs, force double opt-in subscriptions, and do a handful of other useful things. The addon supports adding custom fields so you can pass more information from your forms to Mailchimp. This is a great way to grow the useful contact information you have in Mailchimp. WPForms that ask for things like address, phone, or email address can send that data along to the user’s corresponding Mailchimp contact record.

The addon does receive updates so over time it is possible the list of features will grow. The requirement to possibly upgrade your WPForms license is a drag. But this addon is certainly the simplest way to connect WPForms and Mailchimp together.

Connected WPForms and Mailchimp? Now Improve Your Writing Process with ChimpBridge

Mailchimp’s interface for writing newsletters can be confusing and irritating to use. Thankfully, there are other solutions to writing your campaigns. ChimpBridge is designed to help simplify your newsletter writing process. Create and send your Mailchimp campaigns right inside of WordPress. The entire newsletter writing process works the same way you write and publish posts on a blog. ChimpBridge is available for free at Upgrading to ChimpBridge Pro gives you access to additional features like custom email templates, Mailchimp segments, and customized footers.

The Best Collection of Mailchimp Welcome Email Examples

The Best Collection of Mailchimp Welcome Email Examples

A welcome email is the first message your subscribers received when joining your list. It’s important to make sure you craft the perfect welcome email so that you make a good first impression. Mailchimp, the world’s leading email marketing software, lets you build an automated welcome email but how do you know what that email should contain or look like? We’ve put together a collection of resources so you can create the perfect welcome email. Check out our list of Mailchimp welcome email examples below.

Find Inspiration for Mailchimp Welcome Emails Online

A lot of popular email marketing experts, and companies, have put together exhaustive lists of welcome email examples. Of course, not all of these articles pertain specifically to Mailchimp. In fact, practically all of them are from Mailchimp competitors. Thankfully, that’s not really a big issue. Many of the examples found here can be used inside of Mailchimp with minimal effort. At the very least, you should find a lot of inspiration from these lists and be able to use these Mailchimp welcome email examples as a starting point for your own.

  • 10 Examples of Standout Welcome Emails by HubSpot
    HubSpot has compiled a list of their favorite welcome emails from a variety of businesses and industries. These examples come with descriptions about what makes them unique and screenshots. Some of the companies HubSpot covers, like, have seen incredible growth in recent years. It’s obvious they are doing something right and mimicing their welcome emails is a good idea for your own list.
  • 21 Best Welcome Email Examples to Engage Customers by Vero
    Vero, who have their own marketing software to compete with Mailchimp, has created quite a list of welcome email examples. This post has really interesting stats about welcome emails as well. We recommend giving this a read just to learn more about the importance of welcome emails. In addition, their examples are very in-depth with text, screenshots, and analysis for each.
  • 15 Best Welcome Email Examples for New Subscribers by MailerLite
    This list from MailerLite is useful because each of their examples comes with a specific theme. They want you to recognize emails that do a good job of sharing social media channels. Or, a welcome email that uses video in a good way. There is a lot to take in from this post which is what makes it a good source of inspiration and great for Mailchimp welcome email examples.
  • 7 Welcome Email Examples for Your Next Campaign by Instapage
    Instapage has put together a collection of welcome email examples to emphasis ways to influence new users. This is a great resource to refer to if you are having trouble writing the write kind of welcome email. Instapage’s examples can help you find the right reason, and voice, for your initial email sent to your list. Writing the perfect Mailchimp welcome email can be difficult and this list can make it easier.
  • 7 Best Welcome Email examples to Engage Your Customers by Omnisend
    In addition to example, this post by Omnisend goes into the benefits of welcome emails. The emphasis here is on e-commerce businesses but some of these rules apply to everyone. Outside of that, their examples are quite detailed and thorough. You’ll surely find at least one or two things to inspire you for your own welcome email. This post, like many here, aren’t specific to Mailchimp but that doens’t matter. You can find plenty of tips here that can work in Mailchimp.
  • 14 Welcome Email Examples That Build Trust With Subscribers by OptinMonster
    This is, by far, the longest and most thorough resource on our list. The folks at OptinMonster have put together a list of welcome emails full of details and screenshots. Each example includes how the email is sent, a screenshot, and then a breakdown of what they like and don’t like about the email itself. These aren’t all specifically Mailchimp welcome email examples but that shouldn’t stop you from reading this invaluvable post.
  • 7 Welcome Email Templates for Nurturing New Customers by Nutshell
    We’re going to close out this collection of resources with a post by company called Nutshell. They create CRM and email marketing software so they know what it takes to correctly greet new customers via email. Their examples are very well-thought and comprehensive. There is a lot of meat to this post.

Crafted Your Welcome Email? Now Improve the Newsletter Writing Process with ChimpBridge

Now that you’ve worked out a good welcome email it’s time to move on to the most important part of email marketing. Of course, we mean writing the actual emails for your list.

If you find Mailchimp’s interface for writing newsletters clunky then there are other options. Our WordPress plugin, ChimpBridge, is designed to help improve your newsletter creation. Write and send Mailchimp campaigns for your lists directly inside of WordPress. Draft emails then preview and send them the same way you and write and publish posts on a blog.

ChimpBridge is available for free at Upgrading to ChimpBridge Pro gives you access to more features like Mailchimp segments, custom email templates, and customized footers.

Mailchimp Pricing Guide for Marketing, Commerce, and Transactional Email

Mailchimp Pricing Guide for Marketing, Commerce, and Transactional Email

Mailchimp is the industry leader in email marketing. Their marketing platform is used by thousands of creators and organizations to promote, educate, and inform millions of users every day. As time has gone on, Mailchimp pricing has undergone a significant change. The various plans and services that Mailchimp provides have led to some confusion over what is best for certain users and businesses.

There are three main services offered by Mailchimp: their marketing platform, websites and commerce, and transactional emails. We’ve written a guide explaining the theses services that Mailchimp providers and then the plans and pricing associated with each.

Mailchimp Pricing for the Marketing Platform

The Mailchimp Marketing Platform is the main service that most people associate with the company. The marketing platform lets you send targeted emails to your customers. The Mailchimp marketing platform allows you to create, send, and track emails, then measure the results. You can use this platform to create an email list, then send out newsletters or important announcements.

Mailchimp also offers email automation features that allow you to automatically send personalized messages based on triggers like time or purchase history. It is considered one of the most effective tools for small and medium-sized businesses because it’s easy to use and affordable. Let’s break down the plans the offer:


As implied by the name, the Mailchimp Marketing Platform’s Free plan costs $0/month and allows you to have up to 2,000 contacts on your account. You are limited to one audience but to get access to features like signup forms, their Marketing CRM, and their Creative Assistant tool to automatically create branded emails. This is a great option for people just getting started with email marketing or those looking to switch to Mailchimp from another provider.


The Essentials plan starts at $9.99/month based on accounts with up to 500 contacts. The Essentials plan contains everything that comes with the Free plan in addition to email templates, custom branding, A/B testing, and 24/7 support via chat or email. Here’s a breakdown of what you can pay on the Essentials plan based on contacts:

Number of ContactsPrice per Month
0 to 500$9.99
501 to 1,500$20.99
1,501 to 2,500$30.99
2,501 to 5,000$52.99
5,001 to 10,000$78.99
10,001 to 15,000$135.00
15,001 to 20,000$170.00
20,001 to 25,000$200.00
25,001 to 30,000$230.00
30,001 to 40,000$260.00
40,001 to 50,000$270.00
50,001+Must Upgrade to Standard Plan

Essentials is ideal for small to medium-sized businesses that need to handle growing lists without all of the Mailchimp bells and whistles. The flexible pricing means you can pay as you grow and if you need more features you can upgrade to a higher plan at any time. This is the perfect plan for organizations interested in using Mailchimp for nonprofits.


The Standard plan, which is the one Mailchimp recommends for all users focuses on automation and optimization. It starts at a price of $14.99/month for up to 500 contacts. Just because Mailchimp recommends it though doesn’t mean it’s right for you by default. The Standard plan offers everything from the previous plans and also comes with send-time optimization, custom templates, behavioral targeting, and dynamic content.

Number of ContactsPrice per Month
0 to 500$14.99
501 to 2,500$51.99
2,501 to 5,000$79.99
5,001 to 10,000$105.00
10,001 to 15,000$170.00
15,001 to 20,000$200.00
20,001 to 25,000$230.00
25,001 to 30,000$270.00
30,001 to 40,000$290.00
40,001 to 50,000$320.00
50,001 to 75,000$430.00
75,001 to 100,000$540.00
100,001+Must Upgrade to Premium Plan

This plan, despite the Standard name, is best for advanced users and organizations looking to really get the most out of their email marketing efforts. These power features are reflected in the pricing which escalates quickly as you add more contacts to your account.


Finally, we have the Premium plan which costs $299.00/month for up to 10,000 contacts. This is the highest price and most fully-featured plan Mailchimp offers. That is why, in terms of Mailchimp pricing, it is the most expensive plan available. The Premium plan includes everything in the other plans plus advanced segmentation, multivariate testing, advanced reporting, individual user accounts with role-based access, and phone support. Of course, as with the Standard and Essentials plans, the pricing scales up based on the number of contacts.

Number of ContactsPrice per Month
0 to 10,000$299.00
10,001 to 15,000$370.00
15,001 to 20,000$420.00
20,001 to 25,000$480.00
25,001 to 30,000$530.00
30,001 to 40,000$580.00
40,001 to 50,000$640.00
50,001 to 75,000$700.00
75,001 to 100,000$750.00
100,001 to 130,000$850.00
130,001 to 150,000$950.00
150,001 to 200,000$1,190.00
200,001+Must Upgrade to Custom Plan

The truth is very few businesses, creators, or nonprofit organizations are going to need a Mailchimp Premium plan. For those that do, the power of the features you pay for is incredible. You can use this tier of the Mailchimp Marketing Platform to really drive a powerful and successful email-based sales and marketing effort.

Mailchimp Pricing for Websites and Commerce

Mailchimp offers a website and online store builder in addition to email marketing services. There are a lot of website builders and platforms out there. Mailchimp has integrations with all of them. You can even send a Mailchimp campaign inside of WordPress with our ChimpBridge plugin! Of course, if you’re looking to start a website from scratch and begin email marketing then the Websites and Commerce package from Mailchimp is a good place to start. There are three plans available. Let’s go over them quickly.


The Free plan for Websites and Commerce is quite generous. The price is $0.00/month, obviously, and you get all of the tools to build and manage an online store. Your website can have unlimited pages, unlimited products, and no limit on bandwidth. Payment processing is handled through Stripe while tax configurations are dealt with by Taxjar.

There are two big catches with the Free plan though. You can not attach a custom domain to your store. This is probably a deal-breaker for 99% of all online stores. In addition to that problem, the Free plan comes with an additional 2% transaction fee on top of the processing fees charged by Stripe.


The Core plan includes all of the features of the Free plan with better support options, a lower 1.5% transaction fee, and the ability to add a custom domain to your site. To be honest, if you are interested in using Mailchimp as your website builder, this is the minimum plan you want to go with. The price starts at $10.00/month.


The Plus plan includes all of the features we’ve discussed and an even better transaction fee of 0.5%. At $29.00/month, this option is best for stores with a very large transactional volume. E-commerce sites at that level are probably better off finding another solution such as Shopify or using WooCommerce with WordPress.

Mailchimp Pricing for Transactional Email

Finally, the last service Mailchimp offers that we need to discuss is transactional email. In short, transactional email is any message you send to users as they interact with your website or application. These are not marketing emails, like a newsletter blast, but more immediate things like alerts about user registration or automated emails with reports or data.

Mailchimp’s transactional email service offers the benefits of its huge infrastructure for reliably delivering email. The service includes analytics for the emails you send. There are also a lot of developer guides and documentation for programmers to integrate the service into their applications.

The Mailchimp pricing plan for transactional email can be a bit complicated. You pay for “blocks” which let you send up to 25,000 emails. The price of those blocks depends on the number of emails you send per year. The current pricing looks like this:

Total BlocksEmails per MonthPrice per Block
1 to 201 to 500,000$20.00
21 to 40500,001 to 1,000,000$18.00
41 to 801,000,001 to 2,000,000$16.00
81 to 1202,000,001 to 3,000,000$14.00
121 to 1603,000,001 to 4,000,000$12.00

There are a lot of transactional email services out there so do your research before deciding Mailchimp is the right solution for you. We recommend checking out competitors like Postmark before making a final choice.

Find the Right Mailchimp Product and Plan

There you have it. The three main products from Mailchimp offer various features and plans depending on what you need. It’s possible to run an online business, from website to email marketing, entirely with Mailchimp. Individually, each of Mailchimp’s three main products is a viable solution that you should consider. Mailchimp’s pricing, and its products and features, change and expand regularly so check their official site to keep up on the latest details.

Mailchimp for Nonprofits: Starter Guides to Email Marketing

Mailchimp for Nonprofits: Starter Guides to Email Marketing

Nonprofit organizations need to move beyond traditional activities like fundraising and volunteering. They need to use their email lists as a tool for awareness and education or they risk becoming irrelevant. Email marketing can be a way to reach people outside of your community. These people might be ready to make a donation now or in the future. They may be interested in volunteering. With a solid approach to email marketing and a thriving subscriber list, you can grow your nonprofit. We’re going to discuss how Mailchimp, the world’s most popular email marketing software can help. By the end, you should have a better understanding of using Mailchimp for nonprofits and their communications.

What Is Mailchimp and Why Is It Important for Nonprofits?

Mailchimp is the most popular email marketing service for nonprofits. It has features that are specifically tailored to suit the needs of nonprofit organizations. It is widely used by small and medium-sized organizations around the world that leverage its power to reach customers, share content, conduct surveys, automate marketing campaigns, and more.

Mailchimp for nonprofits is so popular because it offers the most value for the money. It has a very affordable pricing model. Mailchimp offers three main levels of service: Free ($0), Essentials ($9.99), and Standard ($14.99). The Free plan lets you contain up to 2,000 contacts but offers a limited feature set. The Essentials plan only offers 500 contacts but gives you access to advanced features like email templates and A/B testing. Finally, the Standard plan also limits you to 500 contacts but includes very advanced features like sending optimization, targeting, and dynamic contact.

What is the right plan for your nonprofit? Well, we recommend starting with the Free plan. You can upgrade to more expensive plans as the need for more features arises. If you are just starting, the Free plan offers enough features for most people interested in using Mailchimp for nonprofits.

Get Better at Growing Your Mailchimp List’s Subscriber Count

Once you have settled on a Mailchimp plan and have signed up for an account it’s time to grow your list. You can go about this in a wide variety of ways. We recommend checking out the following tutorials and guides about growing a Mailchimp subscription list:

  • How to Grow Your Email Marketing Audience
    This guide, straight from Mailchimp themselves, is a great starting point for learning how to grow your subscriber count. We recommend you start here before advancing to more complicated guides.
  • Beginner’s Guide: How To Use Mailchimp
    Kinsta, a popular WordPress hosting service, has a very comprehensive guide that covers the basics of Mailchimp. The part we recommend focusing on is how to integrate signup forms into your website but the entire article is very informational.
  • 12 fundamental ways to increase your MailChimp subscriber numbers
    Angry Creative, a design agency, has put together a no-nonsense list of 13 ways to grow your mailing list. Many of the items on this list are simple and not technical which makes them perfect for many nonprofits and their staff.

You might also want to consider hiring a Mailchimp expert to help guide you. A qualified professional, with advanced experience, can help turn email marketing with Mailchimp for nonprofits into an extremely powerful fundraising tool.

Increase your Nonprofit’s Newsletter Open Rate

Growing your Mailchimp mailing list isn’t enough. You need your subscribers to actually open up and engage with the emails you send them. The internet is full of guides for increasing open rates. Here are some of the best we recommend checking out:

  • 5 easy ways to improve your Mailchimp opens
    OrganicWeb, a provider of Mailchimp services, has put together this short list of suggestions for improving open rates. Most of the items on this list are simple steps you can take care of as regular maintenance on your Mailchimp account.
  • How to Optimize Mailchimp Open Rates: 7 Actionable Tips
    The folks at Metrics Watch have put together a in-depth list of actions you can take to grow your open rates. The majority of these tips are generic and very actionable for each email. One interesting tip that they go over is optimizing your emails for mobile devices which is very important.
  • 5 Mailchimp Tips to Increase Email Open Rates
    Belle Communication offers open rate improvement tips that is easy, clear and concise to follow. They suggest A/B testing, something you might not have access to on your chosen Mailchimp plan, but it’s worth considering.

Keep in mind that open rates are directly attributed to the Mailchimp member rating score. Member rating is how Mailchimp determines the “value” of contacts on your list. Higher open rates mean your subscriber is more active and potentially more open to offers and donation requests from your nonprofit.

Improve Your Newsletter Writing Process with ChimpBridge

Finally, let’s not forget the most important part of email marketing: writing the emails themselves. Many nonprofits struggle with email templates, content creation, and navigating Mailchimp’s interface. If these problems describe your nonprofit’s experience so far do not worry because you aren’t alone.

Luckily, there are other ways to write and send email campaigns with Mailchimp. You can use our WordPress plugin, ChimpBridge, to help improve your writing process. Create and send Mailchimp campaigns for your audience directly inside of WordPress. Draft emails as a group then preview and send your broadcasts the same way you and write and publish blog posts.

ChimpBridge is available for free at You only need to use WordPress on your nonprofit’s website to get started. If you like the free version then consider upgrading to ChimpBridge Pro to get access to more features like Mailchimp segments, customized footers, and custom email templates. We offer discounts to nonprofits so please contact us if you’d like to learn more.

Hiring a Mailchimp Expert: A Guide to Finding Email Marketing Help

Hiring a Mailchimp Expert: A Guide to Finding Email Marketing Help

Mailchimp is an email marketing software tool that is used by all kinds of users. It’s popular with huge corporations, medium-sized businesses, mom-and-pop shops, nonprofits, and individual creators. It has many tools that help businesses grow their email lists, create effective campaigns, and measure the results of their email marketing efforts. Unfortunately, no matter the size of the business, using Mailchimp effectively can be difficult. Thankfully, when you have lost your way, there are plenty of people and agencies who can help. Today, we’re going to walk through how to find the right Mailchimp expert for your business or project.

Why Would You Need A Mailchimp Expert?

Mailchimp is one of the best email marketing platforms out there. And yet, not everyone knows how to use it to its fullest. This is where Mailchimp experts come in. Mailchimp experts help their clients grow their mailing lists, improve templates, and increase conversion rates. Ultimately, the end goal is to increase the number of sales they make.

Grow Your Audience

It can be hard to get signups for your newsletter. There are so many aspects to take into account around marketing copy, landing page design, and more. A qualified Mailchimp expert is going to know exactly what to do to drive signups. They will be able to identify what you are doing wrong, or missing completely, and implement the fixes for you.

But growing an audience isn’t enough. Mailchimp professionals know how to keep your lists intact and cut down on people unsubscribing. They can pinpoint mistakes you are making with your newsletter content that is driving people away. Or, and we’ll get to this next, they can find changes to make to your email design to keep readers engaged.

Improve Email Templates

One of the most difficult parts of email marketing is creating a good newsletter template or design. There are so many different rules, and gotchas, to worry about when it comes to email design. The vast amount of email applications (both mobile and desktop) mean that newsletter can look totally different to your users depending on how they read it. A high-quality expert in Mailchimp templates will know how to make one template that plays nicely on all email clients universally. This will keep readers happy, engaged, and ultimately lead to conversions. Speaking of, let’s discuss that next.

Increase Conversions

Finally, a good Mailchimp expert is going to help your newsletter drive conversions. Ultimately, for most Mailchimp users, a newsletter is a means to an end and that is more sales. An expert can improve conversions in a variety of ways. They can restructure your email template, adjust your copy, or take advantage of Mailchimp features you are ignoring. Without fail, the right Mailchimp professional is going to know how to improve your conversion rate in ways you have never even considered. This process alone makes most experts worth the price they charge.

ChimpBridge Logo

Find out how our WordPress plugin, ChimpBridge, can improve how you write and send Mailchimp campaigns. ChimpBridge works directly inside of WordPress. Build newsletters, preview emails, and publish your campaign in the same way you write and publish posts to your blog.

Qualities to Look For in a Mailchimp Expert

If you are looking to hire a Mailchimp professional, you want to make sure that they will be the right match for your company and strategy. Hiring anyone, especially on a freelance or contract basis, can be tricky. You need to make sure the person or persons you choose are the right fit for you. With that in mind, here are three things we recommend you look for in the right Mailchimp expert.

Experience Level

Mailchimp has been around a very long time. It’s important to find someone with a history of working with Mailchimp. You can pick someone with less experience, possibly at a cheaper rate (more on that soon) but buyer beware. The best Mailchimp experts have been using the platform for years. They know the ins and outs of the various features Mailchimp provides. And, most importantly, they know how to leverage those features to grow your lists, improve conversions, and generate the most out of Mailchimp.

Design and Coding Skills

Second, a good Mailchimp pro knows how to get the most out of their design and coding skills. Email templates, as we’ve discussed already, are a huge part of a successful email marketing campaign. The right expert is going to be able to edit your existing template or make a new one, that matches your branding and gets results. We can’t stress enough how important it is for your email templates to be right. It’s often the difference between high engagement and people putting your newsletter in the trash unread.

From a coding or programming point of view, good Mailchimp freelancers are able to get the most out of the Mailchimp API. This can be through custom connections, like a Mailchimp Salesforce integration, or using a third-party WordPress plugin like ChimpBridge. The possibilities are endless with Mailchimp’s programming interface and the best experts know how to take advantage of that for your business.

Cost and Available Time

Of course, every project has a budget, and hiring a Mailchimp expert is no different. It’s important to consider what you expect to get out of your hire in terms of potential revenue. It’s not a great idea to throw a ton of money, and time, into an expert that isn’t going to generate important results.

In addition to cost, make sure the person or team you choose has enough time for you. There’s nothing worse than hiring someone to assist with a project only to find out they can’t meet deadlines or answer your questions. High-quality experts will be attentive and meet your schedule but, as is often the case, they come at a higher cost than less dependable teams.

Where to Find a Mailchimp Expert

Thankfully, it’s easier now than it has ever been to find a quality Mailchimp professional. We’re going to go through the three most common ways to find the right match for you. Each has its pros and cons, which we will discuss as well, but in the end, one of these solutions should be the correct approach for your situation.

Mailchimp Expert Directory

Mailchimp has built a really extensive expert directory on their website. They have conveniently broken down the listings into services including:

  • Email Marketing
  • Training
  • Contact Management
  • E-Commerce
  • Marketing Automation

You can use those categories as a starting point. Or, head straight to the directory itself and search all of the experts by keyword. There are nearly 800 experts listed in Mailchimp’s official directory so you are sure to find a lot of viable candidates for your project. Each expert’s listing includes a short biography and description of their services. It tells you where they are located and what languages they speak. You can also find links to their website and a simple contact form to get in touch.

In addition, the directory shows all of the Mailchimp certifications that each expert has acquired to help you see everyone’s experience level at a quick glance. Finally, the listing will contain reviews by other Mailchimp users about how their time with the expert went. Reviews like that are invaluable when making a hiring decision.

This directory is the premier way to find a Mailchimp expert at this point in time. It’s full of candidates, is relatively easy to browse, and contains a lot of useful information immediately. The downside is that rates, and availability, are details you will have to work out with each expert individually. It’s not the end of the world but for people in a rush, or with budget/time concerns, it’s an inconvenient hurdle to have to jump.

Freelance Sites

The mega-popular freelance sites, Fiverr and Upwork, have literally thousands of Mailchimp freelancers to choose from. In fact, these sites are so crowded that it can be difficult to separate the wheat from the chaff. Because of that, it’s difficult to determine who is really a Mailchimp expert and who is an amateur.

Each site has a search capability on offer and a solid review and rating system from previous employers. None of that is enough to make the searching and vetting experience particularly pleasant. If this is your plan, get ready for a lot of back-and-forth with freelancers and false starts on your project. The prices are all over the place as well and very dependent on where the provider is located geographically. Again, depending on your situation, that can be positive or negative.

Google Searches

Finally, but certainly not the worst option, is to do some good old-fashioned manual searching. There are plenty of Mailchimp experts who have built prolific blogs and social media accounts about email marketing. You can find the right person or agency for your job with a little digging. We recommend this option even if you go with someone from the Mailchimp directory as often times their profile listings don’t give the whole story.

The Right Mailchimp Expert for You Is Out There

You can find the right help for your project or business no matter what approach you take. Hiring the right Mailchimp professional, regardless of the technique, can help grow your email marketing campaigns to new levels. Take your time, ask questions, consider multiple candidates, and finally pick whoever feels right for your needs. Stop going at email marketing alone without a clue. Hire an expert and get your business back on the right track by growing your list, sending powerful emails, and increase conversions.

How to Handle Mailchimp Salesforce Integration for Your Business

How to Handle Mailchimp Salesforce Integration for Your Business

Mailchimp is a tool by a variety of organizations for sending emails. It’s popular with startups, large companies, and nonprofits. Salesforce is a CRM and marketing automation platform that provides companies with the ability to collect data, analyze it, and then engage customers across all channels. Mailchimp and Salesforce are both tools for managing campaigns and increasing revenue. Mailchimp is ideal for an email marketing tool. Salesforce focuses on the entire customer experience. Ultimately, many businesses want to discover how to create a Mailchimp Salesforce integration plan to improve their marketing and sales.

Why Integrate Mailchimp with Salesforce

With a Mailchimp Salesforce integration, you can import data from Mailchimp directly into Salesforce. The integration will synchronize contacts, lead records, campaign data, and more. This combination is for businesses that already use one or both of the platforms. In other words, the goal is to automate administrative tasks. It allows for faster data updates on both platforms with less effort. This integration is a simple solution for small-to-medium-sized businesses that want more efficiency in their marketing campaigns.

Connecting Mailchimp and Salesforce together will improve your marketing and sales. In fact, if you use both platforms currently, not connecting them already is a problem. Keeping your sales and leads data integrated is important for clear communication and productivity. Don’t let common concerns, which we’ll describe next, stop you from merging your Mailchimp and Salesforce data together.

Concerns with Integrating Mailchimp and Salesforce

Marketers see the combination of Mailchimp and Salesforce as a challenge. A change in your email marketing approach can potentially impact your marketing strategy and your customer acquisition process. As a result, this makes many marketers wary of fancy integrations and automation.

Technical Concerns

Initially, less technical marketers are scared off by the knowledge required to pull off such an integration. Generally, they fear the difficultly required to keep the data merged together. You will need to map your Mailchimp data fields to corresponding fields in Salesforce. Making a mistake isn’t the end of the world but it still makes marketers nervous.

Time Concerns

Next, many marketers believe connections like this are time-consuming. The assumption is that keeping these different platforms connected takes care and monitoring. The fear is that if, or when, an integration stops working it is a production to make it work again. There can also be a lack of trust that the platforms are working properly. This often leads to people needlessly double-checking data to ensure integrity.

Cost Concerns

Finally, many see a challenge to integrate multiple systems into one consistent data set cheaply. Non-technical users are always inclined to run to their IT staff, or outside contractors, for help with integrations. If you aren’t careful, the costs of hiring outside help can overrun the benefits of combining your marketing platforms together. Fortunately, many integrations are so simple that no extra help is necessary. This is certainly true for the Mailchimp Salesforce integration most commonly used today.

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Learn how our WordPress plugin, ChimpBridge, can help you become a better writer and Mailchimp sender. ChimpBridge integrates directly with WordPress to enable features like writing and previewing newsletters in the same way you would write and publish them on your website.

The Best Mailchimp Salesforce Integration Solution

Thankfully, a lot of the concerns we mentioned above aren’t worth stressing over. There are is one great way to handle a Mailchimp Salesforce integration for your business. It’s officially supported by Mailchimp and integrates into Salesforce directly. You don’t have to worry about IT costs, or oversight, or anything else remotely technical. However, it does require a bit of set up and Mailchimp thankfully provides instructions.

Of course, we’re talking about Mailchimp’s official Salesforce integration tool. The process of installing the Mailchimp and SalesForce integration is straightforward. You can complete it in a few minutes. The official integration offers all of the obvious features you will need.

Firstly, this method will help you keep your data synced across both platforms. Your Mailchimp subscribers will be imported into Salesforce and immediately connected to existing leads. Mailchimp will even make brand new leads in Salesforce for you if there isn’t a matching email address. This helps your sales and marketing staff grow their lead base without effort.

Secondly, Mailchimp monitors campaign activity behind the scenes. The calculation for the Mailchimp Member Rating is handled through this monitoring process. This is useful information for Salesforce. It helps measure how involved your leads are. The Mailchimp for Salesforce integration will keep this data updated for you automatically.

Finally, changes you make to your leads in Salesforce will flow back into Mailchimp. This will let you improve how you use Mailchimp every day. Accurate and updated Mailchimp user data is important for various reasons. It helps you take advantage of Mailchimp features like specialized content, ads, and more.

Build a Mailchimp Salesforce Integration to Improve Your Marketing

In conclusion, it’s not as difficult to combine Mailchimp and Salesforce together. Throw away feelings of intimidation. Don’t stop yourself from improving your marketing and sales efforts. Integrating Mailchimp with Salesforce will make both pieces of software more useful for you and your team.

We recommend to all of our ChimpBridge users on the Salesforce platform to set up this integration. There are other sales and lead systems but Salesforce is by far the most popular. Combining it with Mailchimp, the most popular email marketing software is an obvious choice. Using both systems together is the best way to super-power your marketing machine and increase sales and improve outreach.

How to Connect Mailchimp to Contact Form 7

How to Connect Mailchimp to Contact Form 7

Contact Form 7 is one of the most popular contact form plugins for WordPress. The plugin is running on over 5 million websites at the time of this post. That is some absolutely insane reach and a level very few plugins ever see in the WordPress space. Of course, another popular website tool is Mailchimp. Wouldn’t it be nice if there was an easy way to connect Mailchimp to Contact Form 7? Thankfully, there are a handful of additional plugins that you can install alongside Contact Form 7 to make it work seamlessly with your Mailchimp account.

Chimpmatic Lite

Chimpmatic Lite is available at You can find it under the very SEO-focused name of Contact Form 7 Extension for Mailchimp. This plugin is very popular, with over 80,000 active installations, and offers a ton of useful features. For starters, you can connect for Contact Form 7 forms directly to your various Mailchimp lists/audiences. A user’s email address attaches to your Mailchimp account once they submit a form built with Contact Form 7.

One of the unique things that makes this plugin so useful is its flexibility. You can assign people to different Mailchimp audiences on a form-by-form basis. This plugin goes so far as to let you use different Mailchimp accounts for each of your contact forms as well. It’s a one size fits all approach for people with single or multiple accounts with Mailchimp. It supports custom fields, single and double opt-in, and works with Mailchimp’s latest API.

A premium version of Chimpmatic is available with a bunch of additional abilities like GDPR considerations, tags, groups, email verification, and support for unsubscribing people from your Mailchimp newsletters.

All in all, Chimpmatic is one of the best ways to connect Mailchimp to Contact Form 7 and it is highly recommended. You can start with the free Lite version and consider upgrading if the premium feature set is right for your website.

Mailchimp for WordPress

We talk about Mailchimp for WordPress (MC4WP) an awful lot on this blog. We integrate it into our own plugin, Chimpbridge, to easily import Mailchimp API keys. It’s a great way to sync WordPress users to Mailchimp. And now we’re going to promote MC4WP again by explaining how you can use it to connect Mailchimp to Contact Form 7.

MC4WP helps you connect Mailchimp to Contact Form 7 with a simple shortcode. You add the shortcode to your Contact Form 7 form and MC4WP does the rest. It replaces the shortcode with a sign-up checkbox that lets users consent to be subscribed to a list in Mailchimp. You can also attach common Mailchimp fields (first name, last name, etc.) with a little extra setup.

You can learn more about how MC4WP and Contact Form 7 work together by reading the tutorial on their website.

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Check out our WordPress plugin, ChimpBridge, and start writing and sending Mailchimp campaigns with WordPress. Build campaigns, preview emails, and publish your newsletter in the same interface you and your clients write and publish blog posts.

Integration for Contact Form 7 and Mailchimp

Our final plugin, again with a name built for Google, is Integration for Contact Form 7 and Mailchimp by CRM Perks. It is the least used plugin we’ve covered, with only 9,000 installations right now, but that’s sure to grow over time. This plugin has many of the same features as the others. You can send submissions from Contact Form 7 straight to your Mailchimp account and subscribe people to lists. That’s the obvious stuff most solutions support.

What sets this plugin apart is the additional features that aren’t quite as common. You can map individual Mailchimp fields to the fields in your Contact Form 7 form. The plugin supports Mailchimp Member Notes as well. This feature is rare amongst the options in this post. Submissions are automatically sent to Mailchimp, as we mentioned, but you can also do it manually after the fact. The plugin keeps detailed logs of each form submission and its status in relation to Mailchimp. There is also support for keeping Mailchimp contact details updated. We’ve talked about how to sync WordPress users with Mailchimp already on this blog. It is a very popular request.

As you can tell, this plugin is packed full of useful features. Don’t let its relatively low install base put you off. There is a premium version available but the free version should be enough to get you started.

The Best Way to Connect Mailchimp to Contact Form 7

These are the three best options for combining Contact Form 7 with Mailchimp today. Any three of them will work for you although some choices are better than others depending on your budget. One of the beautiful things about WordPress is that your options are many and almost always low cost. Check out any of the ways we mentioned above and start using Mailchimp and Contact Form 7 together to improve your online presence.

The Best Elementor Mailchimp Add-ons and Integrations

The Best Elementor Mailchimp Add-ons and Integrations

Elementor, arguably the number one page builder for WordPress, has seen phenomenal growth in recent years. Even the release of the WordPress Block Editor wasn’t enough to stop Elementor’s rise. The plugin’s ascent to the top of the download charts mirrors the climb of Mailchimp to the top of all email marketing software. It’s only natural for these two applications to meet and work together. Their large userbases guarantee some sharing of customers. With that in mind, let’s take a look at four of the best Elementor Mailchimp add-ons and integrations available today.

Mailchimp Elementor Integration

We’ll start with the most obvious: the solution from Elementor itself. The Elementor Pro Form Widget offers support for Mailchimp integration. This integration is probably the simplest and quickest we’ll cover in this post. The only downside is that it isn’t free. You’ll need to subscribe to Elementor Pro to get this functionality. So keep that in mind before reading any further.

The process for setting this up is rather simple. First, you’ll need to tell Elementor what your Mailchimp API Key is. You can save the API Key inside of Elementor by going to the Settings menu and then clicking the Integrations link.

Now it’s time to build your form once the API Key is ready to go. Simply create your form using the Form Widget. When you are ready go to the Actions After Submission section. This is where you actually connect your form up to Mailchimp. Your options include:

  • Picking which Audience to subscribe your user to
  • Selecting which Group, or Segment, of that Audience to assign the user
  • Adding any Tags to the user
  • Forcing the user to verify their email with double opt-in
  • Mapping any additional fields to your user’s Mailchimp record

Those options make the Elementor Pro Form Widget a pretty powerful solution. You can quickly, and easily, add new subscribers to your lists with a lot of additional detail automatically. This is our preferred Elementor Mailchimp integration as long as you are willing to pay for Elementor Pro.

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Check out our WordPress plugin, ChimpBridge! Build and send Mailchimp campaigns to your list right inside of WordPress. Draft campaigns, preview emails, and send your newsletter in the same way you and your clients write and publish blog posts.

Essential Addons Mailchimp Integration

Essential Addons is a well-known WordPress plugin that adds all sorts of features to Elementor. One of those features is an easy-to-use way to add a Mailchimp sign-up form to your site. If you are already an Essential Addons customer this is probably your best bet to connect Elementor and Mailchimp to one another.

Getting this up and running is easy. Of course, you’re going to need your Mailchimp API Key. You can store this inside of Essential Addons’ Settings screen under Form Styler Elements.

With that out of the way, actually adding the signup form is a snap. Open up the page you want to add the form to, search through Elements for “EA Mailchimp,” and drag the widget into your content. Select which list you want to connect the form to and you’re almost done already.

The Content tab lets you change what fields are including in the form. By default, Email, First Name, and Last Name are enabled. You can turn the name fields off and change the labels on all three to any text you want. You can even modify the button text and what message is shown after a user successfully subscribes.

The Style tab offers total control over the visual elements of the form. Select a layout, change colors, fonts, and text sizes. There are enough options here to make it relatively easy to match the Mailchimp signup form to the design of your site.

Happy Addons for Elementor

Happy Addons, like Essential Addons, is a huge collection of widgets and things for Elementor. Their Mailchimp form widget has an interesting mix of features compared to the previous options on this list. While you don’t quite get everything you might want this is still a viable option if you’re already a Happy Addons user.

First, and this will surely surprise you if you’ve read this far, is to get your Mailchimp API Key. You can store the API Key inside of Happy Addons by going to the Credentials area of the plugin. With that out of the way, it’s time to see just what it takes to get a form on your site.

Once you are in Elementor, looking at your page, search your Elements for “Mailchimp” to find the Happy Addons widget. The first thing you’ll want to do is pick your Audience and any Mailchimp Tags you want the subscriber to have.

Now it’s time to modify the form. You’ll notice right away that you only have one field, the email address, on the form. You can add additional fields such as Name and Phone by going to the Form area of the Content tab. The Style tab will let you change colors, margins, typography, and much more. There are enough options here that you should be able to create any layout you need.

ElementsKit Elementor Mailchimp Widget

The final option on our list today is the Elementor Mailchimp Widget by ElementsKit. To be honest, this widget has the same type of setup as the others mentioned above. Make sure you have a Mailchimp API Key ready and you add the widget to your page by searching Elements for “Mailchimp” when it’s time.

What really sets the ElementsKits widget apart from the competition is its customization options. You can truly make whatever interface you want for your Mailchimp form with this widget. The number of decisions you can make might actually be overwhelming to some users but the results are worth it. ElementsKit offers some of the most unique and attractive Mailchimp sign-up forms you’ll find in an Elementor widget. Check out this demo video of the widget’s styling options:

Still not convinced? Take a look at some of the example Mailchimp forms on the ElementsKit website. ElementsKit offers relatively low, annual pricing for their plugin. It’s certainly a good option to consider if you’re looking to extend Elementor and integrate Mailchimp into your WordPress site.

Find the Best Elementor Mailchimp Add-on

As WordPress, Elementor, and Mailchimp continue to grow on the same curve more options will become available. For now, with what the add-on market has provided, there are still plenty of great possibilities.

We recommend you strongly consider all four of these choices. The right one for you will be based on your needs including how tightly you can connect data to Mailchimp, styling and customization options, and price. You can’t go wrong with any of these choices though. You will most likely find plenty of other useful things to use with Elementor in these add-ons aside from just Mailchimp integration.

How to Sync WordPress Users with Mailchimp

How to Sync WordPress Users with Mailchimp

One of the “white whales” of Mailchimp and WordPress integration is user syncing. Finding a good way to sync WordPress users with Mailchimp has been a popular Google search for years. Everyone who relies on WordPress for their web content and Mailchimp for their email marketing wants a way to combine their user bases together. Unfortunately, over time, this task has gone from being something relatively simple to much more difficult.

Let’s take a look at the ways you can currently sync users between WordPress and Mailchimp now. We’ll also discuss why this has become more challenging recently thanks to privacy laws.

The Old Way to Sync WordPress Users with Mailchimp

Prior to November of 2019, the fine developers at Ibericode had a plugin built specifically for the purpose of syncing. You might recognize the Ibericode name as the team behind the Mailchimp for WordPress plugin. Ibericode’s plugin is commonly referred to by MC4WP and we’ll use that acronym throughout this post. Their syncing plugin was called Mailchimp User Sync. It was actively developed and supported for many years as a free plugin on

Mailchimp User Sync did exactly what its name implies. You could use the plugin to keep your WordPress user accounts and Mailchimp audiences the same. New users added to your WordPress installation were automatically subscribed to a Mailchimp list at the same time. The plugin did even more than that though. The feature list was impressive:

  • Match profile changes with Mailchimp
  • Unsubscribe a user in Mailchimp when their WordPress account is deleted
  • User role-based syncing rules
  • Support for double opt-in
  • Command line interface commands to handle large amounts of WordPress users at once

So what happened? Why is Mailchimp User Sync no longer supported or available?

Privacy Laws and Technical Debt

The original Mailchimp User Sync plugin was shuttered in the fall of 2019. Ibericode would eventually release a statement that blamed the shutdown on the launch of GDPR, changes to the Mailchimp API, and growing technical debt. A lot of the core functionality, particularly automatically subscribing users to Mailchimp lists, was a problem with many of the new privacy laws around the globe.

The old way is gone. Thankfully, Ibericode didn’t completely give up on the idea of syncing WordPress and Mailchimp.

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Check out our plugin, ChimpBridge! Create and send Mailchimp campaigns to your audiences inside of WordPress. Draft emails as a team, preview campaigns, and send your emails in the same interface you and your clients use to publish a blog post.

The New Way to Sync WordPress and Mailchimp Users

We’ll be honest. The new way to sync WordPress users with Mailchimp isn’t as good. Ibericode announced a new option shortly after the free version of their Mailchimp User Sync plugin was closed. The new add-on, also called User Sync, is now only an option for MC4WP customers. This premium edition, which replaces the original version entirely, has two major changes over the original:

  • It is no longer free. User Sync is only available to Mailchimp for WordPress customers on one of their yearly payment plans.
  • It no longer subscribes or unsubscribes users from Mailchimp lists.

Obviously, those are two huge changes over the original plugin that was available for free. And, for many people reading this article, those differences are probably deal breakers.

Unfortunately, from Ibericode’s post of view, supporting the subcribe/unsubscribe feature was too difficult to maintain. In addition, the number of edge-cases encountered by supporting the free plugin became too much.

What You Can Do with User Sync

The main purpose of the User Sync add-on isn’t to add or remove subscribers from Mailchimp. The primary focus is to make sure your WordPress user data matches your Mailchimp user data. Now, with User Sync installed, any time a WordPress user makes a change to their details (name, email address, etc.) it is automatically reflected inside of Mailchimp. This process also works in reverse as well. Making a change to a Mailchimp subscriber will be

Managing Subscribing and Unsubscribing Users

Losing the ability to automatically subscribe and unsubscribe users is a huge blow but understandable. All hope is not lost though. While User Sync won’t take care of this for you there is still nothing stopping you from doing this manually. Ibericode recommends using a plugin to export your user information out of WordPress into a CSV file. You can then take that CSV file and import them into Mailchimp on your own.

This solution won’t keep things synced up, of course. And it’s a very manual and hands on process. Unfortnately, given the current state of privacy laws and technology, this is the only true option you have at this time.

Syncing WooCommerce Users with Mailchimp

One more thing to consider when discussing syncing with Mailchimp is WooCommerce. The insanely popular e-commerce plugin is a prime candidate for Mailchimp integration. Luckily, the developers of Mailchimp develop and maintain a WooCommerce plugin that tightly integrates the two services data. You can download this plugin, called Mailchimp for WooCommerce, for free from

MailChimp for WooCommerce does the one thing we want most from MC4WP: automatic user subscription. Of course, the catch is that users must opt-in to this subscription during the checkout process. Also, this is only applicable to WooCommerce user accounts. It does not apply to basic WordPress user accounts for things like comments or membership plugins.

Finally, the WooCommerce plugin from Mailchimp syncs purchase data. This is the big syncing feature that almost an e-commerce store utilizing Mailchimp will find useful. You can use synced purchase data to write very targeted campaigns, follow-up with a user after they make a purchase, offer discounts based on past buying decisions, and much more. The possibilities are almost endless once you are sycning data between WooCommerce and Mailchimp.

Your User Syncing Options Are Limited

In the end, your choices for a solution to sync user between WordPress and Mailchimp are slim. Maybe, as time goes by and laws change, the old way will make a return. For now, hopefully this article contained enough information for you to come up with a solution for your own situation. We are big fans of the Mailchimp for WordPress plugin here. Our own WordPress plugin, ChimpBridge, integrates directly with MC4WP in our setup process.

What Does the Mailchimp Member Rating Mean?

What Does the Mailchimp Member Rating Mean?

Mailchimp has a very impressive, built-in, way to decide who the most active subscribers in your audience are. This Mailchimp member rating system is a 16-point scale that is used to measure engagement. It’s oftentimes referred to as a contact rating. You’ve probably seen these ratings before when you logged in to your Mailchimp account. Your audience list has five-star ratings. This is the member, or contact, rating we’re going to talk about today.

The Rules Behind a Mailchimp Member Rating

As we mentioned above, there are 6 points of interest used by Mailchimp to calculate a contact rating. We won’t go over all of these today. It’s important to know some of the basics of how this all works though.

One of the most important facets of the system is the open and click rate. Mailchimp is monitoring how often your subscribers actually open and interact with your emails. To be even more specific, this oversight of activity even breaks down engagement based on the frequency of your campaigns. In other words, audience members opening up monthly emails are scored differently than those who open up weekly emails.

You can’t see all of the points of interest inside of Mailchimp. What you can see is a visual representation through star ratings. When you see a one through five-star rating next to a contact in your Audience that is their Mailchimp member rating.

Why Are My New Mailchimp Subscribers Given Two Stars?

A brand new subscriber, and those who don’t take “negative” actions, are rated at two stars by default. The only thing that can take a subscriber to a lower Mailchimp member rating is if they register a complaint or their address results in a hard bounce. Other than that, the only way for them to move is up based on their engagement levels.

Here, in broad strokes, are what each of the star ratings translates to in the eye of Mailchimp:

⭐ ⭐ ⭐ ⭐ ⭐ – Five Stars

When a user in your audience receives a five-star Mailchimp member rating they are your most engaged subscribers. These contacts are the ones who open and click on your campaigns the most. They are your most engaged, and active, members reading your newsletter.

⭐ ⭐ ⭐ ⭐ – Four Stars

Mailchimp considers a four-star rated member to be one that is “moderately” engaged. They don’t offer specifics as to how their algorithm determines moderate. By reading between the lines, one can assume a subscriber who regularly opens and clicks on links in your email can hit a four-star rating quite quickly.

⭐ ⭐ ⭐ – Three Stars

A three-star user is considered someone with a low open and click-through rate. Low engagement is basically the minimal effort or interaction with your campaigns. There is also a time penalty, of sorts, involved with this level. A subscriber can’t get higher than a three-star rating until they have spent an undisclosed amount of time subscribed to your newsletter.

⭐ ⭐ – Two Stars

Like we already said, a two-star member rating is usually applied to new subscribers. It’s also possible for a long-time subscriber, whose engagement has fallen off, to slip back to this level. It’s slightly unfortunate that Mailchimp lumps those two groups together in this way. It means you need to take a little more effort when setting up segments to separate truly new members of your audience from disengaged, older ones.

⭐ – One Star

This is as low as you can go in the Mailchimp member rating system. A one-star contact has had a history of unsubscribing, and then resubscribing, to your list. Or, even worse, their email address has had a soft bounce during one of your previous campaigns. Either way, the one-star rated contacts on your list are the least engaged and most likely to be disinterested in your content.

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Check out our plugin, ChimpBridge! Write and send Mailchimp newsletters to your audiences inside of WordPress. Work as a team on newsletters, preview campaigns, and send your emails in an interface you and your clients are already used to publishing with.

What Does Engagement Really Mean?

Mailchimp contact ratings, and therefore engagement scores, are updated every time you send a campaign. This is an ideal way to rank members of your lists. Having up-to-date engagement numbers is important if you want to make changes. But what does engagement actually mean?

Positive Engagement

At the most basic level, positive engagement in the eyes of Mailchimp is a subscriber who is regularly opening emails. Positive engagement doesn’t just stop at opening though. Mailchimp is also monitoring click-through rates on all of the links in your campaigns. The more often a person clicks on your links the more likely they are to score high positive engagement marks.

In addition to clicks and opens, Mailchimp also applies e-commerce statistics to positive engagement as well. Users who have recorded successful purchases at your site and have had that information sent back to Mailchimp receive boosts in their positive engagement metrics.

Negative Engagement

The three big ways that Mailchimp measures negative engagement are probably obvious to anyone used to sending email newsletters. People who unsubscribe, mark your emails as spam, or issue a direct complaint are negatively engaged.

These are the users you don’t want sticking around. Negatively engaged subscribers can impact delivery rates, cause ISPs to flag your emails as spam, and other bad outcomes. Do your best to deal with these members quickly.

How to Make Good Use of the Mailchimp Member Rating System

What do we do now? We know how the Mailchimp contact rating system works, how engagement is scored, and just what exactly engagement means. One of the best ways to take advantage of the Mailchimp contact rating system is to make audience segments. Using proper audience segmenting techniques allows you to send specific content that is better matched to your goals.

Target Your Best Subcribers

Once you begin to take advantage of the segment system you can begin to send very targeted and focused campaigns to your “best” subscribers. This is ideal if you are trying to sell products or merchandise. It is a safe bet that your most engaged members are most likely to be interested in buying. Sending special offers to your four and five-star subscribers is a sure way to improve sales and performance.

Target Your Disengaged Subscribers

The reverse is true as well. By writing campaigns to target the lower-scored subscribers of your list you can possibly get them re-engaged with your content and business. Take advantage of this segment by trying out new ways to get higher open and click rates on your emails. Try and increase the engagement levels of these hard-to-reach users. Therefore, doing so can improve the quality, and engagement, of your entire audience.

Clean Up Your List

Finally, there’s no reason whatsoever to send your Mailchimp campaigns to people who don’t open them. Take advantage of the member rating system to prune your audience list. You might even be able to save yourself some money on your monthly Mailchimp bill by deleting disengaged members from your audience.

A Mailchimp Member Rating Offers Insight

We hope you’ve come to the end of this post with a better idea of how the Mailchimp contact rating system works. Hopefully, in addition to a better understanding, you’ve come up with some useful ways to take advantage of the ratings. Mailchimp is doing all of the behind-the-scenes monitoring for you. All you need to do is look at the overall picture and figure out how to write the best campaigns for your subscribers.